Global fashion brand ELLE has signed its first-ever name-branding deal for a condo project near the Edgewater neighborhood of Miami. The ELLE Residences Miami will be developed by Urban Network Capital Group (UNCG) and Vertical Development. This 25-story condo will feature 180 units, with short-term rentals permitted.
Through affiliate Residences at 5th Avenue LLC, the developers filed plans for the 19,292-square-foot site at 445 and 455 N.E. 36th Street and 3618 and 3630 N.E. Fifth Ave. earlier this year. They acquired the site for $13.5 million in 2023. The developers also announced a collaboration with The One Atelier for the interior design of the building.
"ELLE's long-standing brand success stems from our pursuit of innovation, and we take pride in continuing to challenge the status quo as ELLE enters a new era with residences," said Constance Benqué, CEO of ELLE International and Lagardère News. "This project will represent a groundbreaking concept, offering captivating gateways for owners and residents to experience condo living through a fresh lens and the visionary perspective of ELLE."
Renderings: ELLE Residences
Condos in the ELLE Residences will range from 450 to 845 square feet, with prices starting at $525,000. Fortune Development Sales is the lead broker on the project, with plans to break ground in 2025. The condo will feature two floors of amenities, including a gym, an outdoor fitness lawn, a meditation garden, a steam room, a sauna, a cold plunge pool, a summer kitchen, an outdoor movie theater, a lounge, and two pool decks. The building will also include 7,290 square feet of retail space and 121 parking spaces using vehicle lifts. Behar Font & Partners is the architect for the project.
Renderings: ELLE Residences
"This groundbreaking residential project will debut a new legacy for ELLE, one of which we are proud to share in the next chapter of this influential brand," said Fernando de Nuñez y Lugones, CEO of Vertical Developments. "Our aspiration is not just to build a tower but create an ownership experience that amplifies modernity with the timeless sophistication of ELLE’s nearly 80-year history."
Renderings: ELLE Residences
The project is located between Edgewater and the Miami Design District, on the south side of Interstate 195 along the exit ramp, where four small apartment buildings currently stand.
More condo developers across South Florida have partnered with luxury brands – from fashion to automotive to restaurants – in recent years as they seek to establish an identity for their projects and appeal to like-minded buyers.
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